Kategori: Digital Marketing

What is SEO? Why is it Important? What Are the Analysis Tools?

What is SEO? SEO (Search Engine Optimization) is a digital marketing method consisting of techniques and strategies applied to make websites stand out in search engines. The main goal of SEO is to rank higher in organic (natural) search results and thus reach the target audience more effectively. This...

What is SEM (Search Engine Marketing) and How is it Used?

For companies aiming to succeed in the digital marketing world, SEM — or Search Engine Marketing — holds critical importance. So, what exactly is SEM and how can it be used effectively? In this article, we will explore the core concepts of SEM and how you can leverage this...